THERE IS A BETTER WAY TO BUY FISHING EQUIPMENT
We have a new way of shopping for fishing gear.
Founded by anglers who felt there was a better way, we set out to develop high-quality, affordable tackle. By selling it direct and cutting out the middleman, we’re able to eliminate markups of up to 50%, all while giving back to the community.
Skip the retail mark-up.
Our business model is designed to skip the middle man (traditional brick and mortar retailers) so our premium products cost 30%-40% less than our competitors’ products.